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“We think of HFS as our trusted partner and “go to” consultants for many situations. We have relied on HFS for assistance in reconfiguring our Patient Financial Services group, maintaining our HPSA status, and recruiting a multitalented CNO/COO. ”
– Charles H. Harrison
Chief Executive Officer,
San Bernardino Mountains Community Hospital District
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Dennis Erokan
Dennis Erokan

Marketing, PR and Web Development

Dennis has orchestrated the successful branding and marketing strategy for a variety of clients resulting in an improved image benefiting the revenue side of the business.

Boosting Your Hospital's Presence

Marketing, PR and Web Development Services

No matter the size of your health care organization or the services you offer, strategic and consistent marketing is essential for building market share and keeping your constituents informed.

Ongoing communication is one of the pillars necessary for success in today's marketplace. Within the health care marketing practice area, we provide a range of essential communication services to health care clients, doctor groups, home health providers, hospitals and clinics.

Just as a health care entity’s financial health is vital for success, it is also critical that the organization communicates clearly and consistently to patients, staff, constituents and other audiences. Our mission is to support health care organizations in this outreach.

We can provide marketing services for:

  • Hospitals
  • Skilled Nursing Facilities
  • Retirement Housing
  • Physician Groups
  • Health Care Products
  • Home Health Care Agencies

The services that we offer in our health care practice group include:

  • Crisis Communication: Plan Development, Staff Training, Media Liaison, On-Site Support
  • Issues Management: Research, Community Outreach and Meetings, Influencer Analysis
  • Marketing Research: Focus Groups, Surveys, Patient/Doctor Interviews
  • Capital Campaign: Marketing Support
  • Web/Digital Strategy: Web Design and Development, Content Strategy and Development, Email Newsletters, Social Media, Online Advertising
  • PR: Plan Development, News Releases, Media Releases, Event Advisories. Media Contact
  • Advertising: Ad Plan Development, Ad Design, Ad Placement
  • Branding: Core Brand Message Research and Development
  • Identity Package: Logo, Letterhead, Business Cards
  • Marketing Materials: Annual Reports, Brochures, Fact Sheets, Videos, Exhibits

Integration for Impact

At Wipfli/HFS, we advocate integrated marketing programs whenever feasible. With this approach, an organization’s key messages are communicated through multiple marketing channels at the same time, resulting in more impact and recall. We work with our clients to carefully select the right channels to reach the target audience. For example, it could be a combination of web, advertising, email and personal contact. Every situation is unique and is approached accordingly.

Marketing Experts

We believe that utilizing the right mix of skills and market knowledge is essential. With the Placemaking Group, you’ll work with creative brand consultants who understand technology. Marketing strategists who recognize the value of outstanding creativity. Public relations experts who examine your core business from every angle to find what the media are looking for, and deliver it.

Collaborative Solutions

In every project, we collaborate with our clients to create well-balanced solutions to your communication challenges and opportunities. As a full-service marketing communications agency, our strategies are created with no preconceived media or tactical bias.

Measuring Results

The Placemaking Group measures the effectiveness of its marketing activities using a range of criteria. We determine the cost of qualified sales leads generated. We examine how valuable a story placement is by tracking audience penetration and the inclusion of key messages. We work with clients to set goals for your website’s performance and monitor its web stats to measure results. These are just a few of the ways we make effectiveness and marketing success. However, every situation is unique with its own unique measurement criteria.

Contact the Placemaking Group, a division of Wipfli LLP/HFS Consultants, to improve your patient- and physician-directed marketing and PR so you can focus on your core business of health care.

For samples and details visit our marketing site>>


Case Study Alt Attribute

Capture reporters interest and place stories in Bay Area print and radio media.

Case Study Alt Attribute

The combination of new marketing materials along with publicity and article placement led to greater exposure and increased growth.